3 Common Social Media Myths & Are You Thinking Critically?

Working full time in advertising sales, and owning a small biz means that I am torn between two worlds: traditional media and social media. Though we are constantly told at work to embrace the new digital era, we are also consistently battling to show that despite what the papers say – traditional media (TV, Radio and Print) is not dead. As a person who has a small business, and with many friends who rock it on social media, I find myself caught in the middle. But with all it’s hype – I’m constantly reminded through numbers that social media is small potatoes and I have to think critically.

7 Awkward Market Questions and How to Answer Them

There’s no nice way to beat around this bush so we will get straight to the point. No matter how seasoned of a marketer go-er we are, or how big of an advocate we are for the local and hand made biz, we have all made these common mistakes. Even to our friends who are vendors themselves. Small comments that we totally think are ok, but really make every vendor cringe and either A) Get very uncomfortable in answering or B) Super hurt or offended. Don’t worry – We have all done it. Including every vendor as we started out. To save ourselves the headache and stress I’ve listed out a couple things to never ask a vendor, or refrain from saying – at least until you have left the building!

How Reading is Essential to Being a Small Biz Owner

Ever gotten an email and quickly skimmed it, only to send a message back asking something they had already stated in their original email? Yup. You end up feeling hella embarrassed because you know you look like a complete dumb ass in their eyes now. If so – you’re not alone. If you haven’t – well look at you, you lucky fuck. I can promise that at some point we will all be culprits of this, but when it comes to a business standpoint you have to read everything so you’re taken professionally.


We’ve all seen the skit between Justin Timberlake and Jimmy Fallon centering around the hashtag (If you haven’t – click here) and we’ve all come back with the thought “Why would someone even use hashtags?”. Yes. We get it. That was excessive, but that’s the crazy part… hashtags aren’t just for silly nonsense words that you throw up onto your post. Hashtags are a way that people can find you and a way of grouping and nicheing certain topics together. You can totally use them to your advantage.

Should I Have a Separate Business Account?

Chances are if you’ve started a company, you began with sharing your business on your personal account. Now that you’ve grown a bit the conflict is starting to set in. “Should I start a new page for just my business? Or can I keep going through my personal one?”.

I’m a firm believer that you should have a completely separate page for your business outside of your personal one – whether that’s facebook, instagram, twitter, or any of the social media. I’m also a firm believer that you don’t shit where you eat – but that’s a bit more forceful of a quote than what I’m getting at.