“Want to join a pod?” Seems like the newest question on the block. If you’ve been on Instagram in any… Read more To Pod or Not to Pod
Holy Jesus, Mary mother of god. Sit tight folks – here comes a rant. Somewhere over night in the social… Read more Why I hate the word “Influencer”
If you’re a local biz, chances are you love getting photos of people using your products in the wild. There’s nothing better than seeing your stuff in action, and watching it spread awareness to those customers friends as they rave about your items. It’s organic marketing at it’s finest. But getting those photos can be really hard. They come few and far between. This is where you can be sneaky and use a brand ambassador.
Recently I went to the Our Maker Life knitting and crochet event (nerdy, I know) in Toronto and while there… Read more Entrepreneurship With a Side of 9-5
“WTF INSTA?” I’ve heard this come out of many mouths in the last few months, mine included. With algorithms changing,… Read more Instagram is Not Your Friend – Stop Expecting It to Be
Target audience, target market. These words get tossed around daily in the world of small biz, but what do they really mean and how the hell do you find them – let alone market to them?
Thought I would get a lil’ sassy *wink*. I’m sure everyone has gone (or will!) through these situations at one point in their small biz careers! Sometimes a measly $30 ain’t worth it!
#Socialmediaburnout The struggle is real. Now more than ever social media is getting harder. Algorithms are constantly changing, new platforms… Read more #SOCIALMEDIABURNOUT
Tis’ the season of markets! By now you’ve been madly prepping with stock, getting the finishing touches of your booth together and staring at the calendar with horror as each weekend marches slowly (more like quickly!) closer. You stay up all night the night before trying to make sure you have everything packed, to only get there and have your stomach grumbling because you forgot to eat before you left. Or all you want is a damn drink of water and an Advil for your smiling sore cheeks. We’ve all been there – so let’s be proactive and fix that in one swoop. It’s pretty simple: Make a Market First Aid Kit!
Welcome to part 2 of our Market tips series! (Missed part 1? Click here) This time we are chatting about creating… Read more Market Tips: How to Create the Perfect Set Up Display