Working full time in advertising sales, and owning a small biz means that I am torn between two worlds: traditional media and social media. Though we are constantly told at work to embrace the new digital era, we are also consistently battling to show that despite what the papers say – traditional media (TV, Radio and Print) is not dead. As a person who has a small business, and with many friends who rock it on social media, I find myself caught in the middle. But with all it’s hype – I’m constantly reminded through numbers that social media is small potatoes and I have to think critically.