Target audience, target market. These words get tossed around daily in the world of small biz, but what do they really mean and how the hell do you find them – let alone market to them?
We’ve all seen the skit between Justin Timberlake and Jimmy Fallon centering around the hashtag (If you haven’t – click here) and we’ve all come back with the thought “Why would someone even use hashtags?”. Yes. We get it. That was excessive, but that’s the crazy part… hashtags aren’t just for silly nonsense words that you throw up onto your post. Hashtags are a way that people can find you and a way of grouping and nicheing certain topics together. You can totally use them to your advantage.